麦当劳是如何成功的（How did McDonalds succeed）.docVIP

麦当劳是如何成功的（How did McDonalds succeed） In 1937, Dick Macdonald and his brother Mike Macdonald opened an automobile restaurant in eastern Losangeles. Because their hamburgers are delicious and cheap, they are popular with customers. Although each hamburger sells for only 15 cents, the annual turnover still exceeds $250 thousand. This is a considerable amount. In 1955, Crocker set up a franchise company - McDonalds Corp systems (renamed McDonalds Corp in 1960) In 1955, Crocker opened the first real McDonalds franchise in the northeastern part of Chicago. The store reflects Crockers understanding of fast food restaurants, which focus on quality, service, hygiene and economic benefits. Since Crocker had planned to use the store as a model for future franchises, he created a very strict management system. He was so described this story: I was already 52 years old, early arthritis, diabetes, in the early years of marketing career in the removal of the gallbladder and most of the thyroid, but I always believe that the best time of life, is still ahead. Headquartered in Illinois, Illinois, Brook (Oakbrook) Important person: Ray Klock (Ray, Kroc), founder Andrew McKenna (Andrew J. McKenna), non-executive chairman of the board Jim Skinner (Jim, Skinner), vice chairman of the board and CEO Michael Roberts (Michael Roberts), President and COO Major industries: Restaurants Number of employees: 418000 Main products: chain fast food, desserts, childrens clothes and so on MacDonald The golden rule of labor is customer first, and customer is always the first. The highest standards of service quality (Quality high quality delicious, nutritious hamburger), service (Service service fast, warm and thoughtful, clean (Cleanliness) shop clean and pleasant environment (Value) and the value of reasonable price, high quality, convenient) QSC V principle. This is the most important characteristic of McDonalds. McDonalds system has three checks: one is regular monthly reviews, two is the companys