选择多选（Select）.docVIP

选择多选（Select） First, individual choice questions (1 points per game, 28 points) 1., the reality of the existence of the market must have the conditions [B] A. has someone who needs it, a product that meets its needs, and an enterprise that produces it B. has someone who needs it, has the ability to buy, and has the desire to buy C. has some kind of need, has the product enterprise, has the purchase ability D. products that meet the needs, businesses that have the ability to buy and produce products 2., the ultimate goal of marketing is [C] A. reasonable allocation of enterprise resources, C. meet peoples needs and desires B. earns profits, D. implements commodity exchanges 3., the essence of marketing management is [D] A. configure enterprise resources, B. management, sales staff, C. meet market needs, D. requirements management 4., wine is not afraid of deep alley is what kind of idea [C]? A. marketing concept, B. production concept, C. product concept, D. marketing concept 5. we sell what we sell.! What is this idea [A]? A. production concept, B. product concept, C. marketing concept, D. marketing concept 6. what our customers need, we supply what we produce.. What is marketing management philosophy [C]? A. production concept, B. product concept, C. marketing concept, D. marketing concept 7. of consumers are looking forward to a new type of car is cheap and does not use fuel, but due to various reasons and had to agree to purchase existing is not satisfied with the car. In this case, the task of marketing management is [B] A. change marketing, B. development, marketing, C. stimulation, marketing, D. coordination, marketing In the process of marketing management, 8.. First needs [A] A. analyzes market opportunities, B. selects target markets, C. designs, marketing mix, D. management, marketing campaigns 9. what are the elements of a marketing mix [D]? A. products, prices, enterprises, sales of B. products, customers, prices, enterprises C. products, customers, price