unit 4-2课件.ppt

Unit 4: Active reading 2 ;Text organization;Text organisation;Text organisation;Jigsaw reading;Jigsaw reading;Jigsaw reading;Extracting essential information;Extracting essential information;Extracting essential information;Extracting expressions;Negative;Interpreting ;Critical thinking;Critical thinking;Critical thinking;Summary;Summary;Talking points;Talking points;Talking points;Talking points;Talking points;Difficult sentence 1;Difficult sentence 2;Difficult sentence 3;Difficult sentence 3;Difficult sentence 3;Difficult sentence 4;Difficult sentence 5;Words to note;revenue ;revenue;capture;capture;compact;;Yet the evidence of a global trend of broadsheet newspapers converting to compact formats is inconsistent. 但大报向小型版式转变的全球趋势表现出来的却是不一致的迹象。 Several broadsheet papers have changed to a smaller format recently, but still people would rather call them compact instead of “tabloids”, probably a reputation thing. 近来一些大报已将版式改小，但仍然没??人将其称为“ 小报” ，可能与名声有关。 Would compact editions slow down the decline of newspapers? It would still be a big problem that all large circulation newspapers have to be confronted with. 袖珍版报纸真能减慢下滑的趋势吗？这仍将是发行量大的报纸所面临的一个大问题。;nevertheless;survey;integrity ;integrity;moreover;close down;in a bid;refer to…as;refer to…as;1.风暴之前的平静 2.愉快平静的一刻 3.发行量下滑 4.广告收入 5.报纸定价 6.价格敏感的产品 7.恶性循环 8.20多年来的长期趋势 9.每天读报的人数从…下降到… 10.逐分逐秒地监视;Useful expressions;21.不会轻易消失的 22.创造新的收入来源 23.增加市场份额 24.尊崇…的原则 25.比…享有更大影响力和声望 26.是难以打破的习惯