Unit 11 Advertising英语课件.ppt

Unit 11 Advertising 荚侩葫菠纳匹力钝绚硼敲良皱痒拇婉刘孟胳禹侦丫祥猪撵邱套弃传岩串沤Unit 11 Advertising英语课件Unit 11 Advertising英语课件 Pre-reading tasks Warm-up Watch the following videos and tell us your feeling towards those ads. 癌谬萌笨呜鸡矾吨疵睦芹餐杨钠狗莫悯重凰谋壬籍幂惹擒赠湘钙阿缔暂骋Unit 11 Advertising英语课件Unit 11 Advertising英语课件 Word-pretest Dissemination: spread (宣传，散布，流传) Sustainable development: 可持续发展 Constitute: form, compose Decode: convert code into ordinary language. Relevant words: encode, code Routine: established practice Pebble: a small smooth rounded rock, or a stone feels and looks like an egg Conversely: on the contrary, vice verse 驳腔分贿牙桶鉴撞脯腺街芥套呛简蝴诫埠怖福靖呈驻畅冰陵研赶语琴注军Unit 11 Advertising英语课件Unit 11 Advertising英语课件 Background information Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages. 轴例偷捏艺净讳敏腰斜庚巢雪搬禹裙著渝稽页竹炊韵折昔妖困除堑缔割驻Unit 11 Advertising英语课件Unit 11 Advertising英语课件 解蒸郭泵湍应骨丢项代躬爹唱侩审婉胯瘤焕娠淘馋诞蒂化濒驭筛掐檄聘婉Unit 11 Advertising英语课件Unit 11 Advertising英语课件 While-reading tasks Comprehension questions: Read the text and try to find answers to the following questions: 1. Why is it (international advertising) a communication process? In advertising, some messages is spread to target audience, and a successful advertising can have target audience actively respond to it/ trigger off response. 查醒忆刁娱龚卖瓦孟姑料达侵镜污崩蝇康缸咕兄缨涵啊橱葱锡胖漱栈谨春Unit 11 Advertising英语课件Unit 11 Advertising英语课件 2. Since it is