基于关联理论分析英文商业广告中模糊限制语 的语用功能.docVIP

　　基于关联理论分析英文商业广告中模糊限制语 的语用功能----商务英语论文 --CHAPTER ONE INTRODUCTION 1.1 Research Questions eainly investigates the pragmatic functions of hedges in mercial advertising from a cognitive point of vieore specific, the present study seeks to ansatic functions can be realized by the use of hedges in English mercial advertising? 2) Hoatic functions of hedges in mercial advertising realized eatic function in mercial advertising? .......................... 1.2 Rationale of the Research As a kind of strongly goal-oriented municative activity, mercial advertising attempts to use all means possible to attract consumers, and one of the most significant means is language. The focus of this paper is on the inherent property of fuzziness of language that gets exploited in the language of mercial advertising. Previous researches on advertising language have largely neglected the use of hedges since scholars tend to take hedges and hedging strategies as a linguistic phenomenon that may make an utterance less po occur in advertising language. Hoaking deliberate use of them, and this leads us to believe that the appropriate use of hedges have positive pragmatic functions and can create certain kind of appeal toers, thus making the advertising more effective. Up to no the perspective of semantics, pragmatics and discourse analysis, but fepted to study hedges from a cognitive point of vieepts to account for the cognitive processes of the --nbsp;production and interpretation of an advertisement and hopefully toprovide some guidance for advertisers to better analyze and understand consumers’ perception mechanism so as to make advertising more effective. ........................... CHAPTER Tpted a study on the pragmatic function of hedges found in advertising contexts. A reviemary by the author. 2.1.1 Study on Hedges in Advertising English by Pedro A. Fuertes-Olivera et al In their study on metadiscourse in advertising English, Pedro A. Fuertes-Olivera et al (2000) base their analysis on t