企业核心竞争力 ：The Core Competence of the Corporation课件.pptVIP

The Core Competence of the Corporation;The importance and characters of core competencies. ;C. K. Prahalad;Gary Hamel;What is core competence?;NEC VS. GTE (1980);;NEC VS. GTE (1988);NEC: Why?; Structure:;(1) The Roots of Competitive Advantage;;End Products;Core competencies are the collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies.;Digital Technology VLSI System integration skills;Cultivating core competence does not mean outspending rivals on research and development. Core competence does not mean shared costs, as when a two or more SBUs use a common facility-a plant, service facility, or sales force-or share a common component. Cultivating core competence does not mean getting businesses to become more vertically integrated.; Structure:;Identify core competencies ——three tests;Losing core competencies;Two Lessons;From Core Competencies to Core Products ;Global Competition at Each Level; Structure:;Two Concepts of the Corporation:;The reconceptualization of SBU;1.Underinvestment in Developing Core  Competencies and Core Products;2.Imprisoned Resources;3.Bounded Innovation; ;What a strategic architecture should look like?;Example: Vickers;Redeploying to exploit competencies; people may be exposed to a variety of businesses through a carefully planned rotation program;Core competencies are the wellspring of new business development