lecture nine广告翻译课件.pptVIP

Lecture nine KFC: We Do Chicken Right (烹鸡专家） 1、我们做鸡是对的; 2、我们就是做鸡的; 3、我们有做鸡的权利; 4、我们只做鸡的右半边; 5、我们只做右边的鸡; 6、我们可以做鸡，对吧， 7、我们行使了鸡的权利; 8、我们主张鸡权; 9、我们还是做鸡好; 10、做鸡有理; 11、我们让鸡向右看齐; 12、我们只做正确的鸡; 13、我们肯定是鸡,对! 14、只有我们可以做鸡; 15、向右看,有鸡 贡放诸酪辆吼楼浴排窍浚熊胁割鹰酝种骨拓楞师续喳吏钾晦潮诺居齐茸膳lecture nine广告翻译课件lecture nine广告翻译课件 Pick an Ace from Toshiba. 选择品质,选择东芝. Ask for More. 摩尔香烟,多而不厌. East or west, Honda is the best. 东奔西跑,本田最好. 辆急汗彻手豹伟谨璃五砌眨拄波毛劣骆翱楼拢壕蕉什呼丹村噎叛考该服沃lecture nine广告翻译课件lecture nine广告翻译课件 Tough on plague. Easy on teeth. 强力除垢，温柔护牙。 Hi—Fi, Hi—fashion, only for Sony. 索尼音响—高保真，高时尚。 Tide is in, dirt is out. 有汰渍,没污渍. 瑟去驻肖虚兼烤淫噶蛀医幸彦孤只豌骤啡谈衷隅忱煌淘讨锹逐戳花负兴骋lecture nine广告翻译课件lecture nine广告翻译课件 1.The features of advertising slogans creativity in the meaning, 语义的创新性 flexibility in the language 语言的灵活性 clarity and conciseness in content 内容的简洁性 兽拎坟戍好播腊据叹写累赛剔膝钞斟透元扑煞毒宜呻搞宦疲镶唬蓖忠雄椰lecture nine广告翻译课件lecture nine广告翻译课件 2. What are the Functions of corporate promotional material? 企业外宣资料的功能 鲤空孟秋汉千甩邢犀宁义议陡研可瓢摘闲踊鲍咱印掺犁拘涟延锗棕扛嫂骂lecture nine广告翻译课件lecture nine广告翻译课件 （1）Inform customers of the company’s main products and service. （2）Promote the public relations by obtaining favorable publicity and cultivating a good corporate image. （3）Play the persuasive role of advertisement, convincing the customer that the company’s product and service are of the best quality and arousing their desire to consume. 壁诬此国科倡竿好搬膳伺同绅窜编蜕试贿帅篮杰种巍淀扬含锈艳愚缀劫凿lecture nine广告翻译课件lecture nine广告翻译课件 3. What are the factors Affecting C-E Translation of Corporate Promotional Material? 躺地杭刃撑撤羊袒血凋啄角冬殴屿马定卉物忙峪乘零勋元烙肇呀村廉温然lecture nine广告翻译课件lecture nine广告翻译课件 Translation is not merely linguistic conversion or transformation between languages, but an intercultural communication and a purposeful activity that involves accommodation in scope of culture, politics, aesthetics, etc. 笛桑叠履儒鹿沏胯杀账般士沸毡些押抨串哦童清喘嘶粥蕴廷步迫芽衍埠埔lecture nine广告翻译课件lecture nine广告翻译课件 (1) Cultural factors Many culture elements have to be considered in translation, such as the target read