应用翻译实践L11-广告翻译课件.ppt

广告翻译;一、概述;1.2 广告的功能;1.3 广告的分类;1.4 广告的构成;; Frankly, if a cigarette is going to bring you flavor, its also going to bring you smoke. And where theres smoke, there has to be tar. In most cigarettes, the more flavor, the more tar, except for Vantage. You must know that Vantage cigarettes have a special filter which reduces tar and nicotine without destroying flavor. What you may not know is that Vantage is also available in menthol. Not surprisingly, what separates Vantage Menthol from ordinary menthols is that Vantage Menthol gives you all the flavor you want, with a lot less of the tar and the nicotine that you probably dont want. Now Vantage Menthol is not the lowest tar and nicotine menthol youll find. Its simply the lowest one youll enjoy smoking. Since youre the best judge of what you like about menthol cigarettes, dont just take our word for it. ;;;二、广告翻译的原则;三、广告标题与口号;;;; 1．大量运用名词性或形容词性无动词小句 a．The service，to your standard． b．When you are used to having it a11．．． c．The sea，from your room． d．The city，at your feet． e．The garden，in your midst．．． a．本店服务，包君满意。 b．身处其间，轻松自在之余…… c．您不出房便可尽享大海风光 d．观赏都市繁荣 e．陶醉于花园美景…… ;2) a．Executive back chair b. Engineered for customized orthopedic support to prevent and relieve back pain c．Forward-tilt feature d．Adjustable neck rest e．Built-in adjustable lumber support f．New! g．To fit individuals from 522-66 h．Back saver ;a．保健办公椅 b．专为防止和缓解背疼而设计定制 c．可调整靠背斜度 d．可调节靠枕 e．带有自动调节腰垫 f．全新设计 g．身高1．58—1．98米均宜 h．背舒尔 ;;Buy one pair，get one free． 买一赠一。 Pierre sport quilted jacket，---well，who should know better than a duck how to keep warm? Pierre牌羽绒运动夹克——有谁能比鸭子更知道如何保暖呢?; 3．大量采用省略句和并列结构 1)Finest food，most attractive surroundings and a friendly disposition． 饭菜上乘，环境幽雅，服务一流。 2)One of the greatest pleasures in life is simply to be treated as an individual．To speak and be heard．To ask and be helped． 人生最大的快乐莫过于受人尊重：诉说时有人聆听，求助时得人帮忙。 ; 4．少用否定句，多用肯定句 1)There is never