仇一帆朱仙镇旅游资源特点及开发研究.doc

本科生毕业论文 朱仙镇旅游资源特点及开发研究 姓　　名 学　　号 专　　业 指导教师 2015年月日建设生态古镇，完善规划加强宣传力度，把古镇名头推销出去引进投资，开发旅游产品产业链完善配套和服务设施 关键词：旅游业；朱仙镇；四大名镇；  Abstract As a member of four most famous towns in China, Zhuxian Town, located in the well-known historical and cultural, tourism city Kaifeng.Not only has a good location, but also rich in tourism resources, such as Yue Fei Temple, Mosque, wood paintings, spiced tofu and other. But its economic development and tourism development has been in a backward state. For a long time, people only pay attention to the construction of zhuxianzhen, and blindly tinkering does not make the big leap in the development of tourism. There exists five main problems in reality of Zhuxian Town’s tourism, and they are inappropriate tourism planning and incomplete tourism structure, the conflict between views of development of ancient towns and ideas of “bringing town to the village” of residents, capital scarcity, low-profile and the lack of perfect infrastructure. In this context it should be made accordingly for the problem solution can only get so big zhuxianzhen tourism development.Based on the analysis of the existing problems, this thesis puts forward countermeasures as following ones. The first strategy is constructing ecological ancient town and improving tourism planning. The second one is strengthening the propaganda to boost the publicity of Zhuxian Town. The third one is introducing investment and developing the tourism industrial chain of travel products. The last strategy is improving facilities and public services. Key Words: tourism; Zhuxian Town; four most famous towns in China; tourism resources 目　录引 言 1 一、朱仙镇旅游资源特点 2 （一）历史悠久，名胜古迹众多 2 1.岳飞庙 2 2.清真寺 2 3.名人墓葬 3 4.其他古迹 3 （二）蓬勃发展，漕运水乡 3 （三）传统工艺和名优特产 3 1.木版年画 3 2.朱仙镇豆腐干 4 3.庙会和地方戏曲 4 二、朱仙镇旅游开发优势 4 （一）旅游资源地域组合优越 4 1.旅游开发资源 5 2.旅游市场 5 （二）区位优越 5 1.地理位置及气候条件 5 2.社会经济发展 5 3.其他优势条件 5 （三）客源市场前景广阔 6 三、朱仙镇旅游开发现状和存在的主要问题 6 （一）朱仙镇旅游开发现状 6 （二）朱仙镇旅游开发存在的问题 7 1.旅游规划不合理，结构不完善 7 2.古城镇发展思路与居民乡村城镇化意识相冲突 7 3.资金