第四课cavisa公司o2o电子商务模式的现状 - 中国政法大学mba教育 .docVIP

论文编号： CAVISA公司O2O电子商务模式研究 宇子健 中国政法大学研究生院 二○一五年三月 CAVISA公司电子商务摘要 的不断进步，社会已发展到利用移动终端设备的出现电脑移动上网本增加传播迅速及时，变化了新的营销随之诞生电子商务模式。各级，积极的推动 作为该研究对象公司的实际参与者， 关键词 THE STUDY ABOUT O2O E-COMMERCE MODEL OF CAVISA COMPANY ABSTRACT With the constant progress of science and technology, current society has developed to an new internet area of using mobile intelligent terminal as the typical representative. The emergence of a large number of mobile devices, such as smart phones, tablets, mobile netbooks, a massive increase in media, rapid spread of information in a timely manner; new technology changes brought new marketing methods, and macroeconomic market entered a new development mode, then brings about many new e-commerce models, all these things make O2O e-commerce mode come into being under this background. O2O e-commerce mode will combine offline and online together excellently, and improves the traditional operation mode in commercial market, also enriches life of people. Electronic commerce mode meets the requirements of todays social development more efficiently. Under this background, the development of garment industry in todays market economy has entered a new era; the production and operation of O2O e-commerce mode, plays a positive role in promoting new marketing ideas from medium businesses and all levels of wholesalers who are impacted intensely in the current market environment , and creates new development in this new business model. As the research object, the actual participants, for smaller clothing wholesale individual or company according to the existing resources to rational use and create resources to actively adapt to the environment changes, the big wheel in the mobile Internet homeopathic forward. Combined with the enterprises own situation and the status of the industry, the O2O e-commerce model in the enterprise implementation of in-depth analysis and discussion. This thesis is divided into six chapters, the first part reviews the research background