校园餐饮O2O平台项目创业计划书.docVIP

校园餐饮O2O平台项目创业计划书 （本文档为word格式,下载后可修改编辑！） 目 录 一、执行纲要·······························································5 1.1项目简介····························································5 1.2公司简介····························································5 1.3发展战略····························································6 1.4产品服务····························································6 1.5市场分析····························································6 1.5.1小炒类食堂在运营过程中存在的痛点·······························7 1.5.2需求分析·······················································7 二、公司介绍·······························································8 2.1公司名称与标志······················································8 2.2公司业务····························································8 2.2.1目标客户·······················································8 2.2.2经营内容·······················································8 2.2.3经营效果·······················································9 2.2.4经营宗旨·······················································9 2.2.5项目的价值·····················································9 2.3 公司发展战略·······················································9 2.3.1初期···························································9 2.3.2中期··························································10 2.3.3长期··························································10 三、市场分析···························································10 3.1 市场现状及预测····················································10 3.1.1北京高校小炒类食堂状况分析···································10 3.1.2北京高校市场需求现状及预测（以某某大学为例）··············13 3.2目标市场分析·······················································14 3.2.1目标市场确定·················································14 3.2.2市场细分·····················································15 3.2.3目标市场消费习惯分析·········································17 3.3市场竞争分析·······················································18 3.4 SWOT分析·········