广告策划ppt英文.docVIP

广告策划ppt英文 1. RTB Real Time Bidding [ ri?l taim ?b?d?? ] 实时竞价 2. SSP Supply Side Platform [s??plai said ?pl?tf?:m ] 供应方平台 3. Ad Exchange [?d iks?t?eind? ] advertisement exchange广告交易平台 4. DSP Demand-Side Platform [d??m?nd said ?pl?tf?:m ] 需求方 5. DMPData-Management Platform [?det? ?m?n?d?m?nt ?pl?tf?:m ]数据管理平台 6. Direct-Response Advertising [[di?rektri?sp?ns ??dv??ta?z??]直接反应广告 7. SEMSearch Engine Marketing [ s?:t? ?end?in ?mɑ:k?t?? ]有哪些信誉好的足球投注网站引擎营销 8. SMOSocial media optimization [?s?u??l?mi:dj? ??ptimai?zei??n]社会媒体优化 9. P2P Peer-to-Peer [pi? tu pi? ]点对点 10. ROI Return On Investment [ri?t?:n ?nin?vestm?nt]回报率 11. ROIRelevance、Originality、Impact [?rel?v?ns ??r?d???n?l?ti: ?imp?kt ] 关联性、原创性、震撼力 12. PPS广告pay per sale [peip?: seil ] 根据网络广告所产生的直接销售数量而付费的一种定价模式 13. PPL广告pay per link [peip?: li?k ] 根据每次通过网络广告产生的引导付费的定价模式 14. PPC广告pay per click [peip?: klik ] 根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式 15. CPP Cost Per Purchase [k?st p?:?p?:t??s ] 每购买成本 16. CPR Cost Per Response [k?st p?:ri?sp?ns ] 每回应成本 17. CPL Cost Per Leads [k?st p?:ledz ]以搜集潜在客户名单多少来收费 18. DMSDestination Marketing System [?desti?nei??n?mɑ:k?t???sist?m ] 旅游目的地营销系统 19. Ambush Marketing[??mb???mɑ:k?t?? ] 伏击营销 20. CPMCost Per Mille [k?st p?:?mili: ] 千人成本 21. ESP Emotional Selling Proposition [i?m?u??nl ?seli??pr?p??zi??n ] 情感销售主张 22. Viral Marketing [?va??r?l ?mɑ:k?t?? ] 病毒性营销 23. Mini-site [?m?ni sait ] 微型网站 24. DAGMAR模式 Defining Advertising Goals for Measured Advertising Results [di?faini? ??dv??ta?z?? ɡ?ulz f?: ?me??d ??dv??ta?z?? ri?z?lts] 为度量结果而确定广告目标 25. Ad words [?d w?:dz] 关键词广告 26. Digital Marketing [?did?it?l?mɑ:k?t?? ] 数字营销 27. Differentiated Marketing [?dif??ren?ieitid?mɑ:k?t?? ] 差异化营销 28. Online Marketing [??n?lain ?mɑ:k?t?? ] 在线营销 29. Pareto principle [p?ret?u?prins?pl]马特莱定律，又称“二八定律” 30. GC营销 Good Choice [ɡud t??is ] 31. RSS Really Simple Syndication [?ri?li?simpl sindi?kei??n ] 简易信息聚合 32. 电子广告 Electronic Ad