聚焦雇主品牌战略（Focus on employer brand strategy）.docVIP

聚焦雇主品牌战略（Focus on employer brand strategy） With the increasingly fierce competition for talent, attract and retain outstanding employees and become the urgent task of strategic objectives of human resources management, the employer brand has become the new concept, new tools in the fierce competition to win. More and more executives and HR managers are looking to find new positions in the development of human resource strategies. Are you ready to choose the employer brand strategy? In the highly competitive market of human resources, the homogenization of attracting talents and the diversity of talents and the diversity of their needs are contradictory. Employer brand strategy positioning characteristic, will become an independent school in the attraction and attract mode, so that enterprises have irreplaceable position in the target of talent in mind, to help enterprises to attract and retain qualified personnel. In view of this, many enterprises regard employer brand as the goal of struggle and refer to the strategic agenda. However, the employer brand building is not a day, business executives first concern should not what, and should consider whether or not to, and according to their operating conditions, management system and human resources strategic direction, grasp the opportunity of employer brand construction. Operating conditions and good development potential is the construction of employer brand capital, occupation development, remuneration, training system, welfare spending would be a great burden for the weaker enterprises; system, perfect management system is the guarantee of fairness, incentive, enterprises need strong management skills, or the employer brand display can only be Huaquanxiutui, weak competition; for those who pursue employees with low cost and fast flow of enterprise human resource strategy, contrary to the employer brand and enterprise, in the short term, employer brand construction also need not. If the enterprise is in good operat