三星能,你也能!（Samsung can, you can, too!）.docVIP

三星能,你也能!（Samsung can, you can, too!） Low price goods can be reborn growth for the worlds strong brands? For local brands, it is tantamount to big hopes, fantastic daydreams! However, the dream has been turned into reality by less than 6 years of Samsung Electronics in South korea! Samsung brand value in recent years rising for two consecutive years, with the growth rate of more than 30% leading global brand value growth for the first time, in 2003 to $10 billion 800 million in global brand ranking twenty-fifth! Whats the secret of Samsungs great success? Local brands should be inspired by the strategic management and value enhancement of Samsung brand? Q: Samsung old cocoon vacated the world first-class brand achievement In August 8, 2003, the business weekly published a world famous brand consultancy Interbrand released the 2003 annual world brand value ranked the top 100 list, the United States as the worlds brand power to occupy 62 seats, of which the representative of American culture, Coca-Cola is still as high as 704. The $500 million ceiling ranks first. In addition, Japan occupies 7 seats, France accounted for 7, Germany accounted for 6, Britain accounted for 5, Italy accounted for 2. Samsung Electronics has become the most beautiful scenery in this ranking, following the rapid growth of 30% in 2002, this year to more than 31% of the speed once again lead the worlds first brand value promotion! Since 2000, Samsung began to force, from 2000 43 ($5 billion 200 million), 42 2001 ($6 billion 400 million), 34 2002 ($8 billion 300 million), to 25 in 2003 ($10 billion 800 million), for two consecutive years to become the fastest global company to enhance brand value, not only over a large number of international the well-known brand, and only 5 behind SONY, to become Asias second major brands, Samsung became the spiritual leader of the South Korean brand. The proportion of Samsung in the national economy is also increasing, and in 2002 exports amounted to 31 billio