必威体育精装版2018年persuasive speech 说服性演讲.ppt

Wang Jufang Persuasive Speech 说服性演讲 Contents Definition of Persuasive Speech Informative vs. Persuasive Audience Adaptation Types of Persuasive Speech Monroe’s Motivated Sequence Tips for Successful Persuasion Assignment Definition of Persuasive Speech The kind of speech where you use reasoning, emotional appeals or your credibility to convince the listeners to agree with you or to inspire them to action. Informative vs. Persuasive In an informative speech, the speaker conveys facts and details. to define, to explain and to clarify In a persuasive speech, the speaker tries to shape/influence the listeners’ ideas, beliefs, attitudes, or behavior. Audience Adaptation Types of Persuasive Speech Persuasive speeches on questions of fact 事实问题 Persuasive speeches on questions of value 价值问题 Persuasive speeches on questions of policy 方法问题 Example (2) Specific Purpose to persuade my audience that bicycle riding is the ideal form of land transportation. Central Idea Bicycle riding is the ideal form of land transportation because it is faster than walking or running, does not exploit animals or people, is nonpolluting, and promotes the health of the riders. Main Points I. An ideal form of land transportation should meet four major standards: faster than running or walking, not exploiting animals or people, nonpolluting, and beneficial for the person who uses it. II. Bicycle riding meets all these standards for an idea form of land transportation: faster than running or walking, not exploiting animals or people, nonpolluting, and beneficial for the person who uses it. Monroe’s Motivated Sequence An organizational pattern for planning and presenting persuasive speeches that involves five steps (门罗五步法) Attention Need: make the audience feel a need for change by stating the problem clearly with support materials. Satisfaction: satisfy the need by providing a solution Visualization: visualize the benefits of your plan Action: call for action Step 1: Attention A persuasive