Observational Learning文献6. The Effect of Word of Mouth on Sales-online book reviews.pdfVIP

The Effect of Word of Mouth on Sales: Online Book Reviews Author(s): Judith A. Chevalier and Dina Mayzlin Source: Journal of Marketing Research, Vol. 43, No. 3 (Aug., 2006), pp. 345-354 Published by: American Marketing Association Stable URL: /stable. Accessed: 03/09/2014 21:44 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available at . /page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@. . American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing Research. This content downloaded from 5 on Wed, 3 Sep 2014 21:44:26 PM All use subject to JSTOR Terms and Conditions MAYZLIN* A. and DINA JUDITH CHEVALIER sales relative reviews on of consumer the effect examine The authors