HME文献22 exploring factors in the hostile media perception.pdfVIP

EXPLORING FACTORS IN THE HOSTILE MEDLA PERCEPTION: PARTISANSHIP, ELECTORAL ENGAGEMENT, AND MEDIA USE PATTERNS By Hyun Jee Oh, Jongmin Park, and Wayne Wanta Using survey data from 2000 and 2007, this study examines individual- level variables influencing the hostile media perception (HMP). Speciflcally, the study explores how HMP in election coverage is deter- mined based on peoples political party identiflcation and its strength, electoral engagement, and media use. HMP was greater for Republicans compared to Democrats in 2000 and 2007. Higher levels of partisanship as well as electoral engagement encouraged HMP. When there are contrasting views over issues, especially issues as heated as the conflict between Palestine and Israel, it is hard to expect journalist s to cover the issues in a completely balanced way, partly because of the complex historical causes of these issues and partly because news consumers perceive the content of the coverage different- ly. This research focuses on the latter cause: how people perceive media bias differently based on their personal preferences and beliefs. Many studies have explored the relationship between personal- level factors and perceived bias, and