HME文献5 Hostile media perception, involvement types, and advocacy behaviors.pdfVIP

HOSTILE MEDIA PERCEPTION, INVOLVEMENT TYPES, AND ADVOCACY BEHAVIORS By Jounghwa Choi, Hyun Soon Park, and Jeongheon JC Chang This study investigates how HMP influences partisans advocacy behav- iors and examines how type of involvement affects HMP and advocacy groups advocacy behaviors. Results suggest that HMP induces advoca- cy groups to prefer more aggressive advocacy strategies, such as attack- ing counterparts, and that outcome-relevant involvement is positively related to preference for both attacking and negotiation strategies. The results provide weak evidence that value-relevant involvement is nega- tively related to negotiation. There was no differential effect of each involvement type on HMP. Prior research has found that individuals direct exposure to the media and their perceptions of how the media influence others affect their cognition and social behavior. Günther and Storey referred to this type of media effect as the indirect media effect. Under this notion, people perceive some influence of a message on others and then react to that perception of influence. Scholars have long argued that commu- nication practitioners perceptions of mass media have considerable in- fluence on their own behavior,^ but few studies have empirically exam- ined it. The hostile media effect (HME) is a useful theoretical framework for exploring how perceptions of media influence affect the behavior of communication practitioners. Prior research has shown that partisans tend to view news coverage as biased against their own position. This hostile media perception (HMP) tends