康师傅饮料（Kangshifu beverage）.docVIP

康师傅饮料（Kangshifu beverage） Kangshifu drinks.Txt life, is used to operate, rather than used to care about. Love is used to hold, not to test. Love is for love, not for hurt. Money is for enjoyment, not for measure. Lies are used to break, not to decorate. Trust is for precipitation, not for challenge. Development of Kangshifu beverage in channel reform If we from 1988 to 2002 these 14 years, you can count the well-known brands, but until today should be too many to count, but also can affect the life of ordinary people, I have very few, master is belong to the latter, a 1988 engaged in oil refining industry in Taiwan small enterprises, in many foreign capital from the mainland divestment period, decisively seize the opportunities of reform and opening up the mainland China inroads into the food industry, ten years, established the legendary food kingdom, grew into one of the continents largest food enterprises, become the investment enterprises Taiwan funded enterprises in the mainlands largest, became the king of Chinese instant noodles, Chef Kang brand is popular on both sides of the Changjiang River. From 94 years of involvement in the beverage industry, in 2000, Kangshifu tea beverage suddenly rises, it is more people admire, and again proved its success is by no means accidental. More than ten years, the changing internal and external environment, as many enterprises have been mighty wave crashing on a sandy shore, brilliant start, but if fleeting, flower briefly as the broad-leaved epiphyllum, in distressed, we also found that there are many enterprises are growing, this paper introduces the process of development of the new group Kangshifu drinks, analyzes its success in law channel change. A beverage industry, lose the first battle A new group has five business groups: convenience food group, beverage group, confectionery group, supporting business group, dicos. As has been the new group headed Kangshifu instant noodles products, from the market is DiCaprio, d