干部法律知识学习100问（100 questions on the legal knowledge of cadres）.docVIP

干部法律知识学习100问（100 questions on the legal knowledge of cadres） Case 8 body drinks marketing case From carbonated drinks dominate the market, to tea drinks and fruit juice drinks, leading to functional drinks have reached. Has been formed in 2003 five generation beverage beverage market competition, various brands of each situation take up arms. Todays beverage market, the most striking feature is the warlords melee, a large number of concepts. Although each product has distinct categories, the purchase of consumer groups is vague and tends to develop. The substitution of products between different categories is very strong. This tendency in the advertising aspect is the overall advertising dynamics, and the terminal performance is the promotion dynamics enhancement. In such a market context, it is more and more difficult for enterprises to study consumer behavior. It is necessary to make sure that their marketing actions are correct Body drink in April 2002 to enter the market when the beverage of intense competition, in more than a year will quickly jump up to the forefront of the market, the use of fuzzy concepts play a special channel approach, very worthy of reference. Fuzzy concept, in fact, successfully combines the beverage and function of the two concepts, playing a special channel is to promote sales of special channels. Look at the current marketing case. background I drink before the body listed, its parent company giant industrial limited liability company to do good health care products. Involved in the energy industry, beverage basically is a blank. When want to enter the beverage industry giant. The drinks market is up and running. Want to do something in this industry, its external environment and internal environment are not optimistic. People from the external environment, the beverage market despite lower barriers to entry, but has been very intense competition in 2002 all kinds of drinks. Carbonated drinks are Pepsi and Coca-Cola two big occupied,