可口可乐 成功（Coca-Cola success）.docVIP

可口可乐 成功（Coca-Cola success） 1, the establishment of local companies in the market, all employees use local people; 2, sales policy, personnel training, headed by the head office. 1, the sale of quality products. Products do not have to talk or fly, but they must have some kind of useful function that can be widely accepted. Accustomed to the taste of Coca-Cola, it will feel very good drink, it will make people develop a hobby. Coca-Cola can tickle your nostrils, quench your thirst, and give you a little caffeine. Some people think it can cure headaches, nausea and stomachache. 2, believe in your products. Make the product a noble image and make the associated profession a sacred profession. To make staff think the products are world class, they are working for the best companies. A salesman should have the capacity of a preacher, not a paid salesman. In the 20s of this century, Robert Woodruff called all the salesmen, and unexpectedly announced that they had all been fired. On the second day, he hired them again in the new service, but cautioned that they were no longer salesmen because they didnt need to promote the virtues of coke. Theyre staff, and their job is to make soda a good mixing ice coke. 3, create a sense of mystery. Creating an atmosphere of mystery, though moral, helps to sell. A company executives recently admitted that the secret formula have little meaning for them, the real secret of success lies in the influence of the trademark of a product produced in more than a century, but the secret formula, the famous seven taste was once an important reason to attract customers. 4, the cost of the product should be low. Each bottle of Coca Cola costs very little, less than - cents. Coca-Cola is not a capital intensive product, nor is it difficult to produce, nor does it cost much labour, although its manufacturing process is highly confidential. 5, before the product into the hands of consumers, so that people who engage in circulation first make big money