华为什么不做广告（Why doesnt HUAWEI advertise）.docVIP

华为什么不做广告（Why doesnt HUAWEI advertise） Why doesnt HUAWEI smash ads? Abstract: now all circles of society are talking about the brand, the state has also given great support in the policy environment, the media is also spreading a variety of brand ideas, each enterprise hopes to establish its own brand. However, as the South slightly consulting agency leader, I think, like HUAWEI has quietly world-renowned national brands are in the minority, at present many domestic enterprises brand concept, brand awareness and brand building, there are still some misunderstanding. Whether the hysteria of the advertising campaign will end, whether the brand must do a lot of advertising and industrial products how to do brand and other issues, according to the HUAWEI for reference, summary analysis, system for enterprises to carry out the brand marketing of From EMKT. provides some suggestions. The present era is the era of market economy, all kinds of commodities are scouring the world for its own market; the present era is the information age, a variety of advertising information is overwhelming; in todays era of brand era, each of the companies are doing their own brand. The brand, the American Marketing Association in 1960 gives this definition: a brand is a name, term, mark, symbol or design, or combination of them, its purpose is to identify a producer or a producer of products / services, and competitors products / services the distinction between. Brand is very important to an enterprise. Some people call it the soul of an enterprise. But what exactly should an enterprise brand do? This should be based on their own rational promotion. Should advertisings deformity model end? The most willing to pay advertising fees to build brand industry, nothing more than FMCG industry, it is also one of the most mature industries. Is remarkable in recent years from the CCTV advertising tender: in November 8, 2011, the end of 2011 gold resources CCTV advertising bidding, bidding booking amo