传播学考题（Communication examination questions）.docVIP

传播学考题（Communication examination questions） I. explanation of position (7 * 5 points) The medium is the message Weak effects theory Huang Yuanshengs four power When body Bloodshed Daily Labor circles Two, t (4 x 10) 1. Airlines plane crash, if you are a peoples Daily; Shanghai Times; Southern Weekend reporter, how would you say the reason and key organization reports. 2., the spread of the linear model, the cybernetic model, the social system model similarities and differences? And thus the development of communication studies is seen 3., the important news regulations at the end of Qing Dynasty 4., the function of public opinion in a democratic society. Three, discuss (3 * 25 points) 1, the use of news media social role and operating mechanism, analysis of Hongkongs East weekly published nude film actress incident and expressed their views. 2, discusses the news gatekeeper theory. Materials provided by the Russian State Duma prohibit the publication of the Chechen War and other anti-terrorism news and Moscow hostage hijacking news. 3, discuss the development process of New Youth in the 54 period. Theories and methods of communication First, the simple answer (15*6, 90 points) 1. how do you understand the media environment? 2., what is the classic pattern of scientific research? 3. what are the characteristics of the system?. 4., network, mobile phones, blog and other new media features. 5. talk about the theory of cognitive dissonance 6. what factors affect the validity and reliability of the research?. Two, discussion questions (20*3, 60 points) 1. what do you think about the new changes in the social functions of mass media today? 2., face has an important influence on peoples daily communication, and it is also a kind of culture. Try to spread the theory to analyze the face consciousness and its influence. 3., from the angle of communication, talk about super girl phenomenon, the title can be made by oneself. Comprehensive knowledge of culture and communication O