为什么要提高核心竞争力（Why should we improve the core competitiveness）.docVIP

为什么要提高核心竞争力（Why should we improve the core competitiveness） Second, why should we cultivate core competitiveness? Improve the market competition potential of enterprises 1. potential In the war, the army likes to seize the commanding heights, the commanding point represents a potential, that is, the status of the short term. The same is true in the war of business, enterprises in the market competition also need to occupy superior position and improve their competitive advantage, so the potential for enterprises is still very important. 2. brand Brand represents the potential of the enterprise, with a good brand, there is a relatively high status, there is a relatively high competitive advantage. [case] Haier is a well-known brand name. It is not only a famous brand product, but also represents a competitive advantage. Haier refrigerators sell well, Haier washing machines, Haier air conditioners, Haier TV has been able to successfully open the market, because the Haier brand has occupied a very good position. This potential is an intangible asset, with such a potential, enterprise sales profits will double. 3. marketing channels Marketing channel is also a kind of potential, with good marketing channels can effectively promote products, but marketing channels can not be developed in a short time, but need a long period of continuous expansion. Through cultivating core competence and enhancing core competence, the marketing channel can form a specific niche. 4., monopoly advantages of multinational corporations Now, transnational corporations have entered the international market on a large scale, first of all by means of potential. Its potential includes the following aspects: Monopoly advantage. Multinational companies to develop advanced technology, there are not many companies on the market can compete with it, so that it can get monopoly profits. This monopoly profits from its technical advantages and brand advantages, so its high price, profits will be more. Lo