中国最牛的创业团队50(Chinas most cattle venture team 50).docVIP

中国最牛的创业团队50(Chinas most cattle venture team 50).doc

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中国最牛的创业团队50(Chinas most cattle venture team 50)

中国最牛的创业团队50(Chinas most cattle venture team 50) Although his line () Author: senior staff date: 2010-09-07 12:45 div class=, post thank you for your support! div class=, post-jb, /div/div Although his line () Author: senior staff date: 2010-09-09 18:01 div, class=, post strategic choices: defensive strategy and offensive strategy Positioning determines the position, and the pattern determines the outcome. This sentence is universally applicable. Xu Zurong once said: before, we absolutely can not engage in dozens of stores a year, I think a year to engage in dozens of hotels, brains must be a problem.. Its impossible. It cant be forced by the market. From this sentence can be seen, in the pace of enterprise development, JinJiang Inn has adopted a defensive strategy. We are now back to look at the JinJiang Inns growth, it can be seen that its development is divided into three stages: The basic stage of innovation: from 1997 to 1999. In two years, JinJiang Inn has developed only 5 Econo Hotel. Because Chinas Econo Hotel is the first to eat crab, so its task is to establish a corresponding management model, build systems. However, a little pity, during which time, JinJiang Inn did not establish a mature management standards and systems, but holding stones across the river, step by step. Steady development stage: from 2000 to 2003. In the meantime, JinJiang Inn began to introduce the concept of chain management, management model matures, in the choice of channels, to Shanghai as the center, and gradually extended to Jiangsu and Zhejiang provinces. The management model takes many ways, from self built shop to franchised store. The number of chains has increased from 5 at the beginning to 15. Rapid growth phase: 2003 to present. After June 2003, JinJiang Inn began to develop from the Yangtze River Delta region to the whole country. Increasing the number of shops, management gradually mature, both booking centers, 800 telephone, as well as membership cards. However, due t

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