一个老产品的再整合（The reintegration of an old product）.docVIP

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一个老产品的再整合（The reintegration of an old product）.doc

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一个老产品的再整合（The reintegration of an old product）

一个老产品的再整合（The reintegration of an old product） Dragon seven stomach Kang film as a national exclusive product, Henan pharmaceutical, health care pharmaceutical industry has invested a lot of manpower, material and financial resources to carry out product sales in full swing. However, due to the impact of various related factors, dragon seven stomach Kang tablets sales have not been satisfactory. However, through the investigation on the market of similar products in the analysis, found that although the mature period after seven years of development of dragon weikan tablets has entered the product and recession, but still the product market value and potential. Combined with the market promotion in the past two years, we have carried on the profound summary, and has made the next step marketing promotion plan from here. First, the market promotion work summary Review the product market development of the past two years, for dragon seven stomach Kang film related investment has been great, the main market development investment work, including the following content: 1, the China Pharmaceutical News, pharmaceutical economic newspaper and other professional media continuous investment advertising investment; 2, the company continuously produced on the dragon seven stomach Kang film a full set of promotional materials; Including: energy-saving products manuals, posters, leaflets, brochures, video advertising etc.. 3, Baidu search, and health insurance pharmaceutical company website and other large-scale network publicity; 4, all kinds of drug fair product image display. Including: printing, display, manuals and other various promotional materials. Two, the re examination of the value of the product itself In fact, the dragon seven stomach Kang film itself is still more obvious advantages: National exclusive varieties; Proprietary Chinese medicines, small side effects; It has a unique prescription and a good curative effect In view of this situation, we will locate high