皇马中国行对品牌营销的警示（Real Madrid Chinas warning of brand marketing）.docVIP

皇马中国行对品牌营销的警示（Real Madrid Chinas warning of brand marketing） Real Madrid, China, warning of brand marketing On the Spanish club Real Madrid, who love football, Im afraid no one knows, Wurenbuxiao, even I dont care about the soccer ball is blind, I even know, Ronaldo, Beckham and other super stars. In football, in sports, around the world, Real Madrid is the worlds top brands. In late July, Real Madrid came to China, began his business trip, it really makes Chinese fans excited, can close contact with the worlds top football brands and many top players want to be exciting, we are full of expectation. However, from the beginning to leave Real Madrid, just a few hours, what is the real us, continue to fail, superior business, fully show, Montreal stench, using the media as saying that to start to end chaos, chaos. However, according to media reports, Real Madrid still easily gained 60 million yuan from China snickered. When I saw those who arrived in Beijing from a distance of thousands of miles just to see Beckhams fans cry for nothing, I felt nothing but sympathy and a sigh. I dont want to Real Madrid for China. Media reports and comments are enough, enough to make people understand the nature of real business show. Today I want to talk about a point of view of brand marketing, because the doings of such a famous brand of football from Real Madrid, is also on behalf of the current brand development of some dangerous tendency, is worth us to watch. The author believes that the brand is the enterprise values, is the commitment to consumers, is the quality and credibility of the guarantee is the most effective weapons sales, the ultimate goal of brand is to shorten the distance with consumers, to achieve in-depth communication with consumers. However, Chinas Real Madrid line to bring us precisely the current brand development, especially well-known brands of marketing problems, it is worth every enterprise vigilance. I. brand arrogance A real Chinese for prominent all a