地方品牌走天下——论地方品牌的全国战略（Local brands go all over the world -- on the national strategy of local brands）.docVIP

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地方品牌走天下——论地方品牌的全国战略（Local brands go all over the world -- on the national strategy of local brands）.doc

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地方品牌走天下——论地方品牌的全国战略（Local brands go all over the world -- on the national strategy of local brands）

地方品牌走天下——论地方品牌的全国战略（Local brands go all over the world -- on the national strategy of local brands） About the competition in the market, as Trout said: today is not the essence of marketing for customer service, but our competitors, to outwit, to win, to win a strong coincidence. The brand to win the competition, to enter the larger market, besides itself should have the strength, must from the demand oriented to competition oriented, in order to realize The weak overcame the strong. Its strength is concerned, the local brands and national brands are not comparable, the former as separate regime warlords, and the latter as the powerful central army, the two is not at the same level, not to mention the interaction between them. But through some examples, we are also pleased to find that if local brand strategy properly, can become the Phoenix chicken. Wang Laoji is in Guangdong a time-honored tea brand, originally founded in 1828, has a good reputation in the Guangdong area, but due to various reasons, more than a century, the Southern China market has been difficult to jump out of this area. As Wang Laoji, this kind of local brand, want to go to the whole country, must find a can accord with the national market, national consumers are recognized a selling point. Through the market survey, long-term careful, formed thousands of years the concept of health Chinese attaches great importance to the concept of fire. Therefore, Wang Laoji is positioned as a fire prevention drink, the advertising language is more critical - afraid of getting angry, drink Wang Laoji.. With accurate positioning, Wang Laoji began to consider how to spend the shortest possible time in the fear of anger, drink Wang Laoji concept into the minds of consumers. There is no doubt that a good communication platform must be adopted. Strong media is a mass of high ground, as the national main channel, CCTV evening news especially before and after the tender period built a nationwide spread of force pro