合肥铺铺旺分析如何经营建材商场（Hefei shop Wang analysis how to operate building materials shopping malls）.docVIP

合肥铺铺旺分析如何经营建材商场（Hefei shop Wang analysis how to operate building materials shopping malls） Hefei shop Wang analysis how to operate building materials shopping malls? Hefei shop Wang reports: Chinas current building materials market management has the following characteristics: one is the most investment building materials market still continued to provide simple property services as the main service function; the two is the market management level is different, some market management, even in the market management level; three is the market operating activities is monotonous, lack of innovation. Promotion is mainly rely on discounts, gifts, souvenirs and other small lottery means; four is an important form of building materials in the channel competition is the homogenization of competition, the competition intensified; five is the survival of the fittest has become one of the main means to regulate the development of the market; I. Basic Situation of operation and management of building materials market in China (a) various promotional activities; Now, the residents of our country can feel the rapid development of the building materials market, and the competition among the markets is becoming more and more fierce. As soon as we enter the building materials market, the heat wave of promotion will blow. Each market has done everything possible to carry out various types of promotional activities. At present most of Chinas building materials market promotion activities and similar practices, nothing more than the price, discount, souvenirs, lottery etc.. Of course, there are also many promotional activities to market one after another coup, to make sales promotion period full of sound and colour, increased by merchants and customers. Loop Home Furnishing commercial center for the fight against SARS in May 60 Tianyi selling activities. In July to engage in special offer goods to hot to the end of July promotional activities. During the weekend day lottery sent 100 air