以企业文化为导向的营销变革战略（Enterprise culture oriented marketing change strategy）.docVIP

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以企业文化为导向的营销变革战略（Enterprise culture oriented marketing change strategy）.doc

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以企业文化为导向的营销变革战略（Enterprise culture oriented marketing change strategy）

以企业文化为导向的营销变革战略（Enterprise culture oriented marketing change strategy） The research of enterprise culture oriented marketing change strategy brings the research of corporate culture innovation to a new point of view, new field and new level. Here, I want to make a clear definition of corporate culture on the basis of enterprise culture oriented marketing change strategy: the combination of corporate ideology, culture and strategy, we can call it corporate culture. The enterprise culture is the strategic thinking and strategic innovation of enterprises formed in the foundation and the history of the development of the enterprise culture tradition, and in this enterprise culture and development strategy to guide the marketing strategic change action and influence of corporate culture and thought. It has the characteristics of ideology, historical inheritance, enterprise system and regional characteristics. It is the potential consciousness of formulating marketing reform strategy and the complex of enterprise culture. Following this idea to find enterprise culture, it is not difficult to find, change of marketing strategy is the embodiment of enterprise culture the most specific and most incisive and systematic. Only when the marketing change strategy is put into the background of the enterprise culture, can the real historical value and the realistic change significance of the marketing change strategy be highlighted. The concept of corporate culture has been explored and studied in China for nearly thirty years, and a batch of new achievements have been made in the study of corporate culture. From the height of the enterprise culture research and marketing perspective change strategy will undoubtedly help us to accurately grasp its essential characteristic, the correct analysis of its theoretical significance and realistic value to truly understand it, and to master a new research principles, research methods and even spurned some old abandoned. Corporate culture to