从频道品牌战略 角度解析湖南卫视（Analysis of Hunan satellite TV from the perspective of channel brand strategy）.docVIP

从频道品牌战略 角度解析湖南卫视（Analysis of Hunan satellite TV from the perspective of channel brand strategy） Analysis of Hunan TV from the perspective of channel brand strategy Http://// 2010-07-27 17:09 source: Peoples net friend comments (0) [Abstract] the emergence of Hunan TV Phenomenon has affected the practice of domestic TV media. Hunan TV Phenomenon is not accidental, in build up their own channel brand on the use of various strategies, and now the Hunan TV Phenomenon is not stagnant in the year of happy camp and Rose, this article from the angle of the connotation of the channel brand strategy in the development of Hunan the TV Phenomenon to do the interpretation and further expand the depth. [Key words] Hunan satellite TV, Hunan TV phenomenon, brand strategy In recent years, watching Hunan satellite TV has become a living habit of many people, and Hunan TV has gradually become a young, fashionable, happy representative. From the happy camp to Super Girls to every day, from Huanzhugege to see yilianyoumeng to the Invincible Ugly and meteor shower, Hunan TV has always adhere to the young and happy brand core, in-depth study of the audience groups, enhance their innovation capacity very, has introduced the social influence of TV programs, so as to create a television history Chinese on myth, also hit a ratings miracle. Many scholars will call the happy home base and Rose appointment two stalls in the country as a wave of Hunan TV phenomenon.. Today, with the change of the television media environment and the development of Hunan satellite TV itself, this definition has many other connotations. This article will use observation, induction and case analysis to sum up and analyze the Hunan TV Phenomenon and its new forms of Hunan TV Phenomenon produced by the channel brand strategy of Taiwan satellite tv. First, the connotation of channel brand strategy When we are spending, we will pay attention to product brand, because good brand represents good quality and reliable guara