从经销到直销S企业渠道变革（From distribution to direct marketing, S enterprises, channel change）.docVIP

从经销到直销S企业渠道变革（From distribution to direct marketing, S enterprises, channel change） All the enterprises in the fierce competition have found that their means of competition are becoming more and more onefold, and the market space is becoming narrower and narrower. It can also linger on the three or four market, now there are many giant warships into, whether the network or terminal is becoming more and more crowded. Channel flattening and direct marketing (products directly from manufacturers to customers) have become a life-saving straw for all. But change, in addition to facing competitors cutting off, its internal order and smooth transition is more important, in other words, everyones competition Lei, at the same time, the difference is just to see who will commit the first mistake, suicide. The following is an analysis of the sales channels of an industrial enterprise, from agents to direct marketing. This article does not describe the process of change in detail, but describes what actions have an impact on the outcome, so that the reader is more valuable by empathy. At the same time, not only the description of channel changes, because the channel changes alone, and other policy changes can not keep up, the channel turbulence will bring disaster to the enterprise, such as home appliance industry company in 2002 now leroy. Here, the enterprise referred to as S company, affiliated to a group sales center, sales of B products, where the market referred to as L city. Key market features 1, the market competition is still dominated by price war. Price has always been one of the most sensitive and important competitive factors. II. Caused by fierce competition. For goods with low technical content and low added value, the means of competition are often single, and the magnitude of price reduction is higher than the diversity of competition means. Fourth, the introduction of price strategy is very important to grasp the opportunity. Disguised price reduction means d