医药代表5医药销售（Medical representatives 5 pharmaceutical sales）.doc

医药代表5医药销售（Medical representatives 5 pharmaceutical sales） Briefly describe the differences between the medical representative and the OTC representative OTC program: Dredge business -- business to goods, factory shipments, merchants merchants selling goods - - distribution business - terminal dredge dredging communication (Institute of health hospital pharmacies, mainly, supplemented by) - Terminal - agreed to purchase business sales distribution, terminal distribution, display, promotion, training, staff consumer purchase - coordination businesses payment! Clinical program: Director of pharmacy department ---- clinical director ---- Dean of hospital ---- hospital purchasing ---- warehouse administrator --- director of adjustment room ---- outpatient pharmacy ---- department director ---- clinician - outpatient pharmacy statistics! All of the above two procedures should be clear, which ring will have a direct impact on sales, but there is a difference between the two. OTC in the factory delivery, marketing are you take the initiative, and the other is that you occupy passive; and clinical links are you in a passive position. So from this point of view the clinical it is more difficult, there is OTC to do is the clinical work, mainly to do the work, so from the perspective of the depth of work should be more in-depth clinical, which also leads to the lack of overall clinical breadth. From the perspective of both the basic workload without distinction, one is in the point of the effort to spend more, one is in the face of the effort to spend more, both belong to fish and bears paw. Summary: in the program because of the clinical links are passive, so require workers to pay more, toughness, compressive strength, methods, and other aspects are matched. So the overall clinical representative is slightly higher than the OTC *%% level and clinical representative income is OTC on behalf of a few points higher! OTC stands for working hours with medical representatives OTC re