农村市场日益凸现的白酒商机（Liquor market opportunities in the rural market）.docVIP

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农村市场日益凸现的白酒商机（Liquor market opportunities in the rural market）.doc

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农村市场日益凸现的白酒商机（Liquor market opportunities in the rural market）

农村市场日益凸现的白酒商机（Liquor market opportunities in the rural market） With the national policy of building a new socialist countryside of the Ministry of Commerce and the continued implementation of the thousands of villages market project to promote, today, more and more enterprises have been actively involved in the new rural marketing work, after all, has a 800 million population of the rural market is a huge cake, similarly, the vast rural market it contains considerable prospects for the liquor business opportunities, the author of the one or two, is valuable! ? the rural market needs strong leadership brands: Compared with the city market, rural market is a consumer groups highly dispersed, obvious regional differences in the low-end consumer market, there is a big gap in economy, traffic, living standards and consumer awareness aspect, which also determines the rural market has its uniqueness, but this uniqueness has not been attention. The majority of the liquor business on the contrary, they think this uniqueness will make it unprofitable in the rural market, so many are the strategic target to the high-end market city, even in recent years, the city liquor consumption market competition is increasingly fierce. But in the rural market, although the liquor product competition is also intense, but relatively large parts of the domestic brand concentration is not high, but the lack of a strong leading brand liquor market, mainly by the local brand in the majority, and out of order, some fake and shoddy goods is filled in the city. Here, a lot of rural consumers are accustomed to buying some local wine workshop brewing drinks. In the city market to buy wine, everyone can say Mao five sword but for the majority of farmers, we have no friends to drink wine brand? The answer is vague! The rural market urgently needs its own brand of wine, this wine is famous brand have different characteristics and city market, it should be to meet the spiritual needs of the majority of