内部营销,铸造真正的执行力（Internal marketing, casting real execution）.docVIP

内部营销,铸造真正的执行力（Internal marketing, casting real execution） Change management is executive power! Integration of internal resources, the full effective follow-up, marketing will be refining the internal organs.! Successful internal marketing is the basis and premise for enterprises to improve their executive ability! A few days ago watching TV, said the Ministry of Railways has issued new speed standards. I can not remember this is the train speed several times, but the relevant reports, in each of the train speed, Ministry of railways have converted to railway subgrade reconstruction and old vehicles, so that they can play the role of high speed traction locomotive speed. When the speed of the first railway, I have jokingly asked a friend if the railway sector, up to two hundred kilometers per hour new dawn to the old green car traction? A friend told me very seriously: the car will be apart of the earthquake! I do not think of, in the enterprise, the decision maker is like a locomotive, pointing to the future direction of the entire enterprise. What happens if the locomotive starts to change faster and the train trunk remains the same? Change requires coordination Facing the changing market and new situation, enterprises must have corresponding change measures. The measures are concentrated in two aspects: the launching of new products and the change of marketing means. Strictly speaking, the new product market and market operation mode change is equivalent to the company for re entering the market and business, is not a simple tinkering. However, there are a lot of enterprises in the new product launch big action or market operation means change but did not play the desired effect, and then slipped into bankruptcy unable to get up after a fall, the abyss, where is the reason? Is there something wrong with the direction of the locomotive? Or is there something wrong with the car? First of all, lets look at two examples of what happened in the fast moving consumer go