兴趣营销,让茶企快速做大（In marketing, tea enterprises rapidly expand）.docVIP

兴趣营销,让茶企快速做大（In marketing, tea enterprises rapidly expand） Traditional industries are always affected by traditional thinking, followed by a backward business model, so as to replace the innovation and development with sound management, so that the growth rate of tea enterprises seems to be very slow. In the tea enterprises production and marketing in the process of marketing is the weakest link, the traditional mode of thinking always emphasize how good the product is, think good stuff to worry about not sell, so the tea enterprises wantonly packaging tea master more powerful, product efficacy has much stronger, more scale tea production base so, then the store is decorated luxurious, that the higher the grade the more attractive. As a matter of fact, tea products are not sought after by consumers. They are sold by means of a kind of personal relationship. According to Xu Sunxins interest marketing theory, traditional industries can also stimulate consumer interest through innovative methods, and achieve the goal of best-selling products, and ultimately the rapid growth of enterprises. The central idea of interest marketing is to focus on the interests of customers, stimulate customer interest, and promote transactions with customers. For the specific circumstances of the tea industry, interest marketing theory can do the following understanding: First, how can the enterprise position make the customers interested? At present, the tea industry for either deliberate or accidental, similar to the father of positioning Trout theory can be seen as some traces in the tea industry, positioning Chinese tea ceremony, tea positioning carrier positioning Tieguanyin expert, Puer tea experts positioning Tieguanyin brand etc. and in a big enterprise big brand form, trying to display the industry position through this position. However, even the deliberate use of positioning theory of Trout, also should pay great attention to the actual premise, Trout positioning theory is not t