盘点2013年微信公众号营销经典案例（Inventory 2013 WeChat public marketing classic case）.docVIP

盘点2013年微信公众号营销经典案例（Inventory 2013 WeChat public marketing classic case） Starbucks and WeChat respond to the music in the album wake up according to different facial expressions. This kind of expression talks about the selling point of official Starbucks. But the author has not been aware of the expression of distinction is full of intelligence, or artificial services? Case four: headline news Real-time push Of course, as a new media, WeChat certainly has its characteristics of media transmission, although Ma Huateng has been weakening its media properties. The headlines as WeChat marketing in one case, the biggest selling point is the instant push, the headlines at six pm every day, time push one day the most important news, users can subscribe to WeChat through direct knowledge of recent events happens, Taobao does not need to be in the mass of information . Timing of the time to choose, in the off hours, the completion of the days work, on the way home to see the news of the day is also a kind of adjustment, both to understand the current big event, and can solve the boring road. Case five: millet Customer service marketing 9:100 million How will the new media marketing little millet figure? 9:100 million fans management mode, it is understood, millet mobile phone WeChat account background customer service staff of 9, the largest 9 employees work every day to play 100 fans reply message. Every morning, when 9 millet WeChat operating staff on the computer to open millet mobile phone WeChat account background, see the users message the day after tomorrow, their work began a day. In fact, millet developed its own WeChat background, you can automatically grab keyword replies, but millet WeChat customer service staff will still be carried out One to one response, millet is also in this way greatly enhance the users brand loyalty. Compared to a Taobao store opened on WeChat, for similar brands such as millet WeChat users, customer service is clearly more than selling on