宋秩铭奥美精神捍卫者（Song Zhiming Ogilvys spiritual champion）.docVIP

宋秩铭奥美精神捍卫者（Song Zhiming Ogilvys spiritual champion） Text / class permit just Imagine Song Zhiming, majesty, few words, the real Song Zhiming, refined, Wa, though not much, but will give you plenty of opportunity to ask questions; in the imagination of Song Zhiming, because the grade of the hi wearing black Lssey Miyake, the reality of the song: because the black dirt, no collar tie, Thats all. Song: Ogilvy is very strong, very low-key, the two complement each other, the achievements in China advertising industry influence. The ivory tower cant protect us. In early 2009, song: write to Ogilvy staff on the last day of 2008 internal articles were leaked to the internet. The article because the control is not clear enough, efficiency is not improved, customers are not satisfied with the halfway termination, business judgment, not overly optimistic than the draft should not lose competitiveness and lost to rivals and other reasons, mather 2008 far not reached the targets set by the Ogilvy ivory tower is to protect us. In a very eye-catching. Song: Ogilvy admitted that this is in the context of the economic crisis on self-awareness and reflection of the move, I often speak of in good fame, Ogilvy Mather, is regarded by many as one of the best advertising industry, but when the self reflection, we will find that when customer service in some areas has not done well, creative works not everyone is very successful. In response to the current special situation, Song Zhiming believes that all Ogilvy Mather staff, we must first adjust the mentality. At the same time, the behavior must be modified accordingly: be more active in customers business, take time to go market with customers...... Between the lines, there is no lack of criticism against Ogilvy and mather staff. At the same time, it also puts forward specific operational measures for short term effective and long-term brand building in 2009. Although Ogilvy in self reflection, but the economic crisis of advertisers in