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天津铺铺旺分析小区便利店的布局分析(Layout analysis of convenience store in Tianjin Wang Pu District)
天津铺铺旺分析小区便利店的布局分析(Layout analysis of convenience store in Tianjin Wang Pu District)
Layout analysis of convenience store in Tianjin Wang Pu District
Tianjin shop Wang reported: residential convenience stores are generally relatively small, and the layout and decoration are mostly similar. Heres a summary of my friends.
1. shop entrance design
As the convenience store has a smaller size, it is only one or two entrances, which is convenient for personnel management and theft prevention, and will not occupy the business space because of too many people. Design an entrance in store window left width is 3 - 6 meters, according to the general right of pedestrians because of the subconscious, into the shop and shop are not generated at the jam in the entrance. At the same time, the design of the entrance and exit should ensure that the sight of the pedestrian outside the shop is not obstructed and can be seen directly in the shop.
After leaving the convenience store appearance at the entrance, if have the rest of the plane, can be designed into a light box advertising, sale or lease to the manufacturer to do product advertising, or can be made into a chain network brand logo publicity.
2. signs design
Convenience store signs are mainly divided into positive signs and side signs. The front sign is the name and front position of the convenience store. The side signs are used to show passers by and cause pedestrians to pay attention to the shop. The most important function of chain convenience stores is to highlight the unity and independence of chain brands, to establish brand image and to enlarge the brand effect, so as to clearly embody the brand sign and brand name. The color of the signboard should be brilliant and prominent, with the principle of contrast and intensity.
3. shop interior decoration
The decorating effect of a convenience store should be most effective in highlighting the characteristics of the merchandise. Decoration should not use rich, bright colors, do
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