可口可乐从办公室营销转向走动营销（Coca-Cola from office marketing to mobile marketing）.docVIP

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可口可乐从办公室营销转向走动营销（Coca-Cola from office marketing to mobile marketing）.doc

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可口可乐从办公室营销转向走动营销（Coca-Cola from office marketing to mobile marketing）

可口可乐从办公室营销转向走动营销（Coca-Cola from office marketing to mobile marketing） Coca-Cola: from office marketing to mobile marketing Source: Jining Chaoyang marketing planning center Because of the rapid development of communication, telephone has been widely spread to millions of households. Many business people use the telephone as a necessary tool for developing customers and contacting customers. Books on telemarketing techniques and telemarketing skills have also come in large numbers. Not long ago, I saw a Coca Cola Co on the eradication of telephone approach to information, refreshing, and inspired. Coca Cola Co regulations: according to different seasons, the number of customers call business representatives have a clear limit, that is, in the summer, up to 5 a day, winter, up to 3 a day. Every phone call will be deducted from the relevant business representatives, a certain amount of bonuses, more than the amount of fines awarded, but also not capped. The telephone calls here include both customer calls to the Coca Cola Co, business representatives or telephone orders, as well as business representatives who call clients. Specific approach is: elimination of telephone sales according to the phone records, the direct supervisor and sales manager the number of calls daily statistics of each business representative and submit before the work in business representatives, before the direct supervisor in the day to work before or the morning of the second day business representatives left the company to visit customers to communicate with them. The top number of telephone calls is announced by the sales manager at the daily morning meeting and criticized. The telephone number at the end of each month by the sales statistics every day for a month, according to the number of days of telephone business on behalf of the examination, do not take the monthly average. The number of calls received includes both the fixed telephone number of the company and the mobile phone of the