为品牌说话（Speak for brands）.doc

为品牌说话（Speak for brands） Speak for brands Author: Zhuang Shufen Brands thrive when people continue to pay true love, affection, and care for the brand. Ogilvy Mathers brand stewardship is based on this belief, it is our work attitude, but also our operating process. In recent years, the most popular topics in European and American marketing are brand and brand related discussions. Larry Light, an expert in marketing and marketing, mentioned future marketing trends in an interview. He said: the future of marketing is the brand of war - brand competitors competition. Business and investors will recognize that the brand is the companys most valuable asset. This concept is important because it is about how to develop, strengthen, defend, and manage the business vision...... Owning the market is much more important than owning a factory. The only way to have a market is a brand with a market advantage. In addition to the testimony of experts, the American Marketing Sciences agency also surveyed members, at least 50 of whom said their most important topic at the moment was managing brand equity (Brand, Equity). Multinational clients we own Ogilvy, almost no one does not pay attention to brand advocate, although in real life, real valued brands than short-term sales practice scanty manufacturers, most of the brand responsible person trapped in the competition, to promote good tactics to solve market problems, while ignoring the long-term brand management. Of course, we also witnessed a few carefully build brand, defying the enemy a bad situation, a few decades believe advertising, so strong up customers. Consumers have brands.. Brand is how a consumer feels about a product.. The brand represents the consumers perception of the product and service in its life, and the resulting trust, relevance, meaning and sum. Therefore, we must put advertising in the minds of consumers.. The new brand enters the world through advertising. Product innovation is also promoted and dissemina