啤酒大战怎样跳出价格血拼的泥潭（How did the beer fight jump out of price）.docVIP

啤酒大战怎样跳出价格血拼的泥潭（How did the beer fight jump out of price） The smoke of shandong China has grown into the world of beer sales the largest market, but still well below the world average consumption per capita beer consumption, as Chinas economy steadily sustained high growth, Chinas beer market represents a feature of large capacity, large growth potential, with the rapid development of Chinas beer more than 20 years, in the fierce market competition, some domestic brands such as Qingdao beer, yanjing beer, China resources snow beer rapid rise, at the same time, some multinational beer giants after overcoming the water in the early, began to power. Budweiser participation tsingtao beer, has started an all-round infiltration tsingtao beer business management, at the beginning, and the price is for bei, to restore the bei image, advertising also has appeared CCTV program; SAB in South Africa has been promoted to promote the national brand construction and layout of snow beer. Inbev took over Malaysias golden lions in China and set off a new wave of buying spree across the country. All this shows that Chinas beer market is moving rapidly towards capital wars, brand wars. In the new round of beer enclosure, shandong province, the countrys top beer sales and per capita consumption, is the focus of the beer market competition. Rang out must first and tsingtao beer who fight in front of her natural capable of that, on the one hand, holding the first brand of Chinese beer tsingtao beer exalted skyer, on the one hand, to mobilize various aspects including the use of government resources, integration of the beer market in shandong, after laoshan beer income bursa, unified propaganda, unified marketing resources, rapidly in shandong five branch launched the new packing laoshan beer, pointing to the popularization of the beer market; As in recent years, the rapid rise of national yanjing beer brand, both from a strategic design and the practical significance on natural wont despi