高级职业英语读写教程.pptVIP

Unit 1 Conducting a Survey Whats this? Conducting a Survey What is the purpose of conducting a survey? --Finding something out., especially human factors under investigation. What do we usually use to conduct a survey? --Questionnaire. How do we design a questionnaire? --Be clear about our purpose/objectives of investigation. --Think of the questions to ask. --Select people/population to survey. Questionnaire Purpose / objectives of your study or investigation Questions to design Population to survey Task If your boss asks you to conduct a survey on the popularity of your companys product, how will you do it? --Design the questionnaire --Decide the possible target customers, that is, those who are likely to use the product --Do the survey --Analyze the results and make presentation to the boss Text Step 1: silent reading (extensive) --Try to figure out the main idea of the text and the main point for each paragraph. --Try summarizing each paragraph by using some key words. Step 2: silent reading (intensive, paragraph by paragraph) --Find out useful words and expressions --Find out useful structures --If you find any sentences difficult for you to understand, mark them out. Step 3: reading aloud and detailed illustration Text-Paragraph 1 conduct a survey a useful way of doing something find something out (be) under investigation be intended for primarily those who are new to a survey Text-Paragraph 2 make use of in most cases respond, response complex suggestion In most cases, only a small number of people surveyed will respond, and the more complex the questionnaire the fewer responses there will be. 被问的问题,接受采访的人, Text-Paragraph 2 被问的问题,接受采访的人,种在花园里的花 The questions asked are really very sharp. Most of the people interviewed said that they felt some pressure in modern life. Flowers planted in the garden are likely to grow better than those planted inside the house. Text-Paragraph 2 the more ... the more ... Original sentence还原成一般语序为: When/if the que