“粗粮公社”包装设计的分析.docVIP

学号： 12350274089 “粗粮公社”包装设计的分析 专业名称： 艺术设计 年级班别： 2012级3班 姓 名： 王博 指导教师： 杜旭光 2016年05月 “粗粮公社”包装设计的分析 摘 要 这次“粗粮公社”包装从包装的材质、版式设计、造型设计三方面设计。进行包装设计首先考虑到的是包装材料的材质，不同的产品所用的包装材质尽不相同，高档的包装的材质应用对于提高产品的质量和销售价格方面起着举足轻重的作用。在版式设计上简洁，创意，抽象的设计风格越来越受到当代人的欢迎，对于图形，文字，和颜色等方面的独特设计成为包装版式设计的重要条件。中国包装设计重在表情达意，一个好的包装设计作品当传递出的是一种人为情怀，体现的是设计者对这一包装的感情流露，从而引起消费者的情感共鸣。包装造型中首先要体现的是包装的实用性和艺术性的统一，造型设计设计涉及的知识面比较广泛，需要设计者有着美学，结构学，材料学等各方面的专业知识，这样才能设计出各方面都能满足消费者需求的包装。现代包装设计越来越向民族化，个性化方面发展，把中国传统图案的图形和元素与现代包装设计相结合，设计出具有浓厚的中国传统文化色彩和强烈现代气息的包装设计作品，从而更加的突出本民族的特征，成为当今中国包装设计的主要发展方向。 关键词 包装设计；材料；版式；造型；传统设计 Analysis of Coarse Commune Packaging Design Abstract This coarse commune from the packaging material, packaging design, layout design in three aspects of design. For packaging design first consideration is the material of packaging materials, different products used in packaging materials do not the same, high-grade packaging material applied for improving the product quality and the sales price plays a pivotal role. In layout design concise, creative, abstract design style is more and more popular contemporary people, for graphics, text, color and other aspects of the unique design has become an important condition for packaging layout design. China packaging design focuses on the expression of feelings, a good packaging design works when delivery is a kind of human feelings, reflected is designer on the packaging of this outpouring of emotion, so as to arouse consumers emotional resonance. In packaging shape first should reflect the unity of packaging, practicality and artistry, design involves the knowledge is extensive, designers need aesthetic, structure, materials science and other areas of expertise, so that we can design a various aspects all can meet consumer demand for packaging. Modern packaging design is more and