3 Trade terms (贸易术语).PPT

Chapter One  Introduction to Business Communication Teaching objective to know the basic concepts of business communication Teaching focus 1) to know the definition, purpose and features of business correspondence 2) to know what is foreign trade and a foreign trade company with its features 3) to review parts of business letter I Introduction to the course 1. Introduction to the definition of business communication/correspondence/letter Business correspondence refers to letters, telegrams, telexes and faxes exchanged in both foreign trade and domestic trade. 电报是一种最早的、可靠的即时远距离通信方式，它是19世纪30年代在英国和美国发展起来的。电报信息通过专用的交换线路以电信号的方式发送出去，该信号用编码代替文字和数字，通常使用的编码是莫尔斯编码。现在，随着电话、传真等的普及应用，电报已很少被人使用了 　电传是一个新的合成词，是远距离打印交换的编写形式。电传既具有电话的快速，又具有打字机的准确，尤其是当电文中有数据时，这种优点表现得特别明显。人们普遍认为，电传这种通讯方式，除了具备高效性和精确性之外，还比电报和电话便宜。具有方便、简单、自动收发、经济的特点。 2. Purpose of this course The purpose of this course is to help you learn how to write good business letters, cables (telegrams), telexes and faxes by using up-to-date expressions and the simplest possible language. 3. Features of business communication Business communication has its unique language style and special vocabulary. Business communication is full of business terminologies and abbreviations. There is a close relationship between business communication and international trade. II Introduction to foreign trade 1 What is international trade? International trade, also called foreign trade, world trade or overseas trade, in essence, is the fair and deliberate exchange of commodity and service across national boundaries. It includes import and export trade operations. 由于国际贸易和国内贸易存在着巨大的差异，当一家公司准备打入国外市场时，它必须面对一些特殊的困难。虽然它采用相同的营销理念和策略，但文化、政治和经济上的差异使其进入海外市场更加危险，所以大多数公司一旦决定进入国际市场时都谨小慎微，小心行事。他们通常通过调查来具体了解外国的经济、政治、文化和社会背景以及关税、配额和外币等方面的情况。 2 Foreign Trade Companies 外贸公司的业务往来重点在国外，通过市场的调研，把国外商品进口到国内来销售，或者收购国内商品销售到国外，从中赚取差价。 外贸公司就是象中介机构一样帮你办理自己不能办理的货物的进出口报关，收取代理费。 3 Trade terms (贸易术语) 贸易术语(价格术语或贸易条件)的涵义 贸易术语，是国际贸易中习惯采用的、用简明的语言来概括说明买卖双方在货物交接方面的权利与义务，