MBA案例25（The MBA case 25）.docVIP

MBA案例25（The MBA case 25） The overseas expansion of beauty air conditioning Since the summer of 1998, the city has experienced a few years of unusually hot weather. Since July 6, there has been a long queue in the citys nearly 100 air-conditioned shops. To find an air conditioner, to find acquaintances, to open the back door, to write a note, and to make a sign, these are now reappearing in historical places. On July 13, nanjing to the air conditioner manufacturers, distributors, issued an urgent for help, a lot of air conditioning manufacturer immediately rushed, rushed additional reinforcements arrived in nanjing. To July 14, more than 30 brands of air-conditioning manufacturers at home and abroad gathered in nanjing, installation workers alone has more than 3000 people, with sales staff has more than 5000 people, nanjing residents say they are mountain day! Air conditioner manufacturers, the company all over the country reinforcements gathered in nanjing, but starting on July 19, a few heavy rain fall the high temperature, also dampen the air conditioning heat at one fell swoop. 5, 000 air conditioning troops have nothing to do in front of the downpour. 5000 air conditioning army soldier in stone town, is a wake-up call to the people, if air conditioning production sales only by god, so how to develop our air conditioning enterprise have? Entrepreneurs, and businesses, must look at potential markets strategically, and must have a market economy as a whole. The air conditioning was no longer the case in 1998, if not for the weather The radish is quick not wash mud, consumer consumer psychology is maturing, people compare price, choose model, choose function, demand after sale service and so on. In the face of consumers fault, the competition of air conditioning manufacturer is almost white-hot. By contrast, in 1998, the air conditioner was booming in a weak domestic market. Midea air-conditioning season collection of more than 1 billion yuan (excluding export), tha