ESPRIT陨落之谜（The mystery of ESPRITs downfall）.docVIP

ESPRIT陨落之谜（The mystery of ESPRITs downfall） The mystery of ESPRITs downfall Why didnt it become another ZARA? The garment industry is perhaps the most fascinating and dangerous industry in the world. How do you tell investors that profits are down 98 per cent from a year ago without causing mayhem? Ronald VAN DER VIS, chief executive of Esprit Holdings Limited, must complete the impossible task. On September 15, 2011, Hong Kong, one can hold about 200 people in the hall was packed with investors and media, van and esprit financial CEO shi chew fook aun unveiled the 2010-2011 fiscal year performance: turnover for hk $33.767 billion, according to the local monetary growth 0.5%; Net profit fell 98 per cent year-on-year to hk $79m from hk $4.23 billion. But Mr. Van der SCHT felt no tension, and talked to the audience about the brand reinvention in a carefully prepared powerpoint presentation. When it comes to Esprit girls who will be reinterpreting Californias free DNA, his face lit up with excitement. Good luck? Bad luck? Frankly, Esprit is no stranger to this cycle. Born in San Francisco in the 1960s, the fortunes of Esprit, the core brand of the company, have been decaying. In the 1980 s, it is the American teenagers like clothing brand, in the 1990 s, with the help of large shareholders then Hong Kong clothing manufacturers XingLiZhuo the capital operation, Esprit clothing empire promoted to think globally, as the financial center, Hong Kong design centre in Germany, sales in Europe and the United States and Asia. In mainland China, Esprit was once the original heist of middle class western-style aesthetic taste. But in 2007, after the turbulent stock price peaked at hk $133, it began to run down the road. At the same time that the financial crisis hit in 2008, a change in the top was in mid-2009. He was taking over at the moment. He is well aware of his task. After taking office, Mr Fan bought a 50 per cent stake in China resources, a joint venture from China resou