中国饭店企业成长与发展热点问题研究 - 旅游.pptVIP

基于中国饭店经理的商业伦理与企业社会责任研究Ethics and corporate social responsibility–An analysis of the views of Chinese hotel managers 通过对257个有效样本中国饭店经理抽样调查，本研究调查了饭店经理人感知的商业伦理及其承担的社会责任。Based on a sample of 257 Chinese hotel managers, this paper examines the ethical principles to which these managers adhered； 研究理论工具借鉴Forsyth 的商业伦理问卷及中国古代陶朱公12条商业规范Developing a questionnaire derived from different sources such as the Forsyth Ethics Position Questionnaire and the 12 golden standards of Tao Zhugong developed in the 5th century BCE； 共35个问题，分五个方面，包括对个人的尊重，对伦理标准的相对容忍度，企业在社会中的地位，采取的商业行为及社会责任 。A principal components analysis of the scores on a 35 item scale indicated five components to ethical perspectives: namely respect for individuals, tolerance of degree of relativity in moral standards, the role of corporations in current society, expediency in business and adherence to CSR. 一些发现 Findings 中国饭店经理普遍认同企业应承担社会责任而非仅仅获取利润，必须关注个人尊严和员工福利水平。88%受访者认为企业应关注社会责任，而不仅仅是获得利润。 It can be seen that managerial staff agree that business does possess a social responsibility beyond simply making a profit, is responsible to groups other than simply shareholders, but that such responsibilities are compatible with the making of profit, and that the dignity and welfare of individuals should not be prejudiced. Consequently for these items high degrees of skew exist, with, for example, 87.9 percent of respondents agreeing or strongly agreeing with the contention that ‘Business has a social responsibility beyond making a profit’. 他们认为企业必须比获得利润具有更广阔视野，企业在制定战略时应积极考虑社会责任和商业伦理，个人必须得到尊重。 The results provide evidence that Chinese managerial staff are of the view that business has wider concerns than making profits, that there should be an active consideration of social responsibility and ethics in the formulation of hotel properties and their management and strategy, and certainly individuals should be respected. 制度压力如何影响企业社会责任—基于旅游企业的实证研究 本研究以制度理论为视角，对制度压力（规制、规范和认知）作为影响企业社会责任的重要前因变量开展了实证研究； 对旅游企业高管进行问卷调研；共发放问卷572