名片设计的个性化语言研究.pdfVIP

摘 要 当今社会，名片已经成为社会交往中必不可少的社交媒介。人们使用它不仅是满足社交礼仪的 需要，更是展示自己和企业形象的机会。 实际交往中，设计精美且富于个性的名片通常能够更好的发挥社交媒介作用，名片的个性化设 计日益受到设计师和名片使用者的关注。那么，名片设计中的个性化应该如何体现？本课题结合大 量国内外优秀案例对名片设计中个性化语言呈现的特征、风格、基本应用原则等一系列相关问题进 行深入探析，最后将研究的理论知识再运用到自己的创作实践中进行验证。希望能够给名片设计的 理论研究带来一些有益的补充；能够拓展名片设计师的设计思维并提供有价值的设计参考；能够提 高名片使用者的审美鉴赏水平和名片设计价值的认识。 关键词 名片 个性化语言 特征 风格 原则 I 万方数据 Abstract In todays society, the business card has become an essential social interaction in social media. People use it not only to meet the needs of social etiquette, but also to show their opportunity and enterprise image. In daily communication, exquisite design and rich character cards are usually able to play the role of social media better, personalized business card design is increasingly designers and card users attention. Then, how to reflect the personalization in the design of personalized business card? This topic combined with a large number of domestic and foreign excellent examples for further analysis on a series of issues related to business card design features, personalized language style, the basic principle of the application, finally the theoretical knowledge study and then applied to their own creative practice for verification. Hope it can give the theoretical research of business card design some beneficial supplement; to expand business card designer design thinking and provide design reference value; can improve the card users aesthetic appreciation level and business card design value. Keywords Business card Personalized language Style feature Principle II 万方数据 目 录 中文摘要．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．