宜家(英文版介绍)1.ppt

IKEA Home furnishings What?do?you?think?of?when?you?see?blue?and?yellow? ?Colors?of?blue?and?yellow?is related with sky and earth, so the two color commonly used in?the?modern?home, representing?a?simple?and?healthy lifestyle. History 1943 Sweden 17-year olIngvar Kamprad founders name (Ingvar Kamprad) History Pencils, wallets, photo frames,watches……（inexpensive，with market demands） In 1947, the first piece of furniture was sold in IKEA. In 1955, IKEA designed its first piece of furniture. In 1963, IKEA opened its first retail store Four Ps Product Price Place Promotion Product Three series: Office, family, children’s IKEA Varieties: desks, tables, chairs, sofas, TV solutions, storage, lightings, decoration, beds and mattresses…… 10,000 articles Product Styles: simple, natural, fashion, good-quality Customers: the masses in developed countries the white-collar in developing countries Product the flat-pack distribution methods assembled by the consumer → reduce costs and use of packaging → a practical point Price Low price policy an attractive feature of IKEA low price policy is used through the processes of designing, manufacturing, sellings, and administration How much? Figure out the price before designing Use new materials, new technique The flat-pack distribution methods Price Place IKEA stores in different countries. sells its products to customers directly. a symbol of life style. do purchasing enjoy a different kind of life style here. Promotion Free catalogues for customers Exhibition units in the stores Advertisement Free catalogues IKEA Home furnishings